Virgin Atlantic is supporting the World Health Organisation (WHO) Foundation’s Go Give One campaign through onboard donations this December.
The campaign funds Covid-19 vaccines for middle and lower-income countries to help close the global vaccine equity gap.
Created by the WHO Foundation, the money raised goes to an international financing mechanism called Gavi COVAX Advanced Market Commitment (AMC), which buys Covid-19 vaccines, prioritising those who need them the most in countries that cannot afford them.
The campaign is asking individuals to donate £4, which is the cost of a single vaccine, with the aim to get 50 million people across the world to take part.
The Virgin Atlantic Foundation has committed an additional £50,000 to the cause.
Corneel Koster, chief customer and operating officer at Virgin Atlantic, said: “It’s evident that Covid-19 is something we must learn to live with.
“We know that en masse vaccine programmes work, thanks to the success we’ve seen in developed nations around the world, but unless we support lower-income countries in accessing these vaccines, we will not beat this global threat.
“By supporting the World Health Organisation in raising funds for the Go Give One campaign through our onboard donations this month, our teams and customers can play a part in helping to close the gap.”
Picture of Virgin Atlantic crew. Copyright Adam Gerrard